Emily Reynolds Bergh
Entrepreneur Leadership Network® Contributor
Founder at R Public Relations Firm
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Latest
The Step-by-Step Approach to Building a Branding Monopoly
There's a new route to growth: creating many different individual brands — all with their own names and identities — to make it rain all over the place, everywhere all at once, and cover more ground.
Is AI Going to Take Over PR? Here's Where It Belongs and Where It Doesn't in Content Creation
Is artificial intelligence going to take over content creation in PR and marketing, or is it inconsequential?
What ROI Should Really Look Like for Your Company's Public Relations Campaigns
Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.
5 Ways to Get Ahead of Your Competition by Making a Lasting Impression on Your Clients
No matter what kind of entrepreneur you are, no matter what kind of business you have, there are likely lots (and lots) of others who do the same thing you do. That's why it's so important to differentiate yourself from your competition in any and all ways that you can.
We Live in a 'Right Now' World — But Good Things Take Time. Here's How to Explain Long Lead Times to Your Clients.
We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.
Why You Need to Onboard Clients Like You Onboard Employees
It's practically unheard of to hire an employee without onboarding them these days, but the practice isn't as common when it comes to clients.
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