C. Lee Smith
Entrepreneur Leadership Network® Contributor
CEO of SalesFuel and Certified Behavioral Analyst
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Latest
7 Ways You Might Be Damaging Your Credibility as an Entrepreneur
Here are seven credibility killers entrepreneurs need to be aware of.
Is the Company Tagline You Want to Use Already Someone Else's Trademark? Here's How to Avoid Legal Issues and Infringement.
Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.
Silent Signals — How Top Sellers Anticipate Customer Needs
Now, more than ever, buying decisions made by customers and prospects involve multiple people. To understand what's on the minds of your customers, you need to track the activities of several types of buying influencers.
How Your Business Can Benefit From a Micro-Internship Program
Employers who are turning to unusual hiring and retention tactics, such as micro-internships, are having success. Here's why.
Want to Earn Trust? Don't Break Any of These 4 Links in the Chain of Credibility.
There are four links in the chain of credibility. If one of them breaks, your credibility is broken — or was never secured in the first place.
Salespeople Need to Think of Themselves as Providers, Not Partners. Here's Why.
Exaggerating your importance as a "partner" suggests you have equal skin in the game or you're on equal footing with the buyer — and it can lead to disastrous results.
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