- Franchise 500 Rank
-
N/R Not ranked last year
- Initial investment
-
$162K - $294K
- Units as of 2023
-
42 2,000.0% over 3 years
Company Overview
About Graze Craze
| Industry | Food |
|---|---|
| Related Categories | Miscellaneous Food/Beverage Businesses, Food: Retail Sales |
| Founded | 2020 |
| Parent Company | Graze Craze Franchising LLC |
| Leadership | Cory Hibbard, Brand President |
| Corporate Address |
2121 Vista Pkwy. West Palm Beach, FL 33411 |
| Social | Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest |
More from Graze Craze
Our Mission
Turning eating into an experience through stress-free charcuterie spreads.
The Graze Craze Opportunity
While making charcuterie boards is a hobby for some, many consumers find the process time-consuming and intimidating. Graze Craze allows them to delight in boards that look just like the ones they favor online but taste even better. Customers love us for the quality of our products because they know that each Graze Craze charcuterie board is guaranteed to be fresh and delicious. They also value that they can take advantage of delivery options in each of the areas we serve—we have taken convenience to a new level!
Graze Craze was founded by a U.S. Air Force veteran with experience in the food industry, who saw the demand for high-quality, convenient charcuterie boards. After successfully testing out her concept, she opened her initial locations and immediately built her customer base.
Experts In Grazology™
In addition to fresh fruits, vegetables and fresh baked breads, Graze Craze specializes in fresh Salamis like sweet coppa, hot soppressata, Italian prosciutto, black pepper crusted salami, and premium cheeses such as hatch, green chili, red wine merlot, and smoked gouda. As a Graze Craze Grazologist™ you will be equipped to put together the best charcuterie boards and boxes for your walk-in customers, corporate accounts, or catering opportunities.
- All house made sauces, dips, & jams
- Breads are baked fresh daily
- Eco friendly packaging
- Keto friendly, gluten free, & vegetarian options
- Concierge level of customer service
- Always free delivery
Our Customers
Graze Craze customers run the gamut from moms looking for a change of pace at snack time to corporate leaders who need catered food for events. No matter how big or small the orders, customers appreciate that they can place them online and in-store with the advantage of free delivery.
A few of the people that make up our dedicated customer base include:
- Families looking to spice up special occasions
- Couples who fancy a romantic picnic
- Businesses that want to show their appreciation to employees and clients
- Church and community groups in need of catering
- People with special dietary restrictions that can’t eat processed foods
Our Stores
Graze Craze stores are simple to establish and operate. Since we don’t do any cooking on-site, you don’t need to invest in costly kitchen equipment.
Your employees become Grazologists™, taking each customer’s unique needs and preferences into account to create the perfect charcuterie experience. Customers are free to order right off the menu or request a custom box created to their liking.
World-Class Support
Every Graze Craze franchisee will benefit from the expertise and personal attention they will receive from the support team. Our skilled professionals will provide comprehensive world-class training, marketing launch expertise and ongoing programs to ensure you get off the ground quickly.
Real Estate & Financing
- Location & set-up assistance to ensure your locations capitalize on exposure opportunities
- The dedicated real estate team assists with demographics and lease negotiations on your behalf
- 3rd party financing opportunities available
Training
- Comprehensive training program at our West Palm Beach, Florida world headquarters
- On-site training at your location
- Access to online training tools and collaborative systems
- In-depth franchise operations manual
Marketing
- Grand opening program, PR campaigns, online marketing solutions, printed materials and ads created by in house marketing team
- Advertising programs designed to provide ongoing solutions for driving traffic to your store and website
Ongoing Support
- Ongoing visits and communications from our support and executive staff
- Private access to valuable information and ongoing programs to help your location grow
- Regional meetings and national conventions
Business Overview
| Franchising Since | 2021 (3 years) |
|---|---|
| # of employees at HQ | 224 |
| Where seeking |
This company is offering new franchises throughout the US. This company is offering new franchises worldwide. |
| # of Units | 42 (as of 2023) |
|
|
|
Information for Franchisees
Here's what you need to know if you're interested in opening a Graze Craze franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
|
Initial Franchise Fee
|
$49,500 |
|---|---|
|
Initial Investment
|
$162,484 - $294,292 |
|
Cash Requirement
|
$50,000 |
|
Veteran Incentives
|
20% off first-unit franchise fee, with additional discounts for additional units |
|
Royalty Fee
|
6% |
|
Ad Royalty Fee
|
2% |
|
Term of Agreement
|
35 years |
| Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
| Third Party Financing | Graze Craze has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory |
|---|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
| Classroom Training | 67.25 hours |
|---|---|
| Ongoing Support |
Purchasing Co-ops
Meetings & Conventions
Grand Opening
Online Support
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
| Marketing Support |
Co-op Advertising
Ad Templates
Social Media
SEO
Website Development
Loyalty Program/App
|
Operations
Additional details about running this franchise.
| Is absentee ownership allowed? | No |
|---|---|
|
Can this franchise be run from home/mobile unit?
|
No |
|
Can this franchise be run part time?
|
No |
| # of employees required to run | 3-5 |
|
Are exclusive territories available?
|
Yes |
Additional Rankings
Curious to know where Graze Craze ranked on other franchise lists? Find out below.
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